KVIE chief named head of Great Valley Center

The general manager of Sacramento PBS affiliate KVIE-TV will become president of the University of California at Merced's Great Valley Center in Modesto.

David H. Hosley, a veteran journalist, author and nonprofit consultant, will succeed the center's founder and executive director, Carol Whiteside, effective Feb. 1. The nonprofit research center established in 1997 is concerned with the economic, social and environmental conditions of the Central Valley.

Since 1998, Hosley, 57, has been president and general manager of KVIE, a $17 million nonprofit Public Broadcasting Service station with 70 employees.

He created the 23-program "New Valley" television series on the future of the Central Valley, and said he looks forward to working on regional planning to improve the area. The Great Valley Center's focus extends from Redding to Bakersfield.

"We've had a great run (at KVIE) with record audience and record fund-raising," Hosley said. "I wanted a new challenge and a chance to do something I have spent of lot of volunteer time on -- planning and getting people to think in a regional way and act in that way."

Hosley was among 60 applicants for the GVC position and was chosen from a shorter list of candidates who were interviewed by center board members. As the center's president, he will be a University of California employee with a $150,000 annual salary, plus benefits.

"We are extremely pleased to find a candidate of David Hosley's caliber to take the helm at the Great Valley Center," said Steve Kang, chancellor of UC Merced and chairman of the GVC board of directors. "He is a proven manager and strategist, a skilled communicator and fund-raiser, and a strong proponent of regional planning and socioeconomic development."

The Great Valley Center began a partnership with UC Merced in November 2005 to share research capabilities and identify new sources of funding. The previous year, reductions in private foundation grants had forced the center to cut its budget in half and make program cuts.

Whiteside said she has known Hosley for about 10 years and worked extensively with him during production of the "New Valley" series. She said she wasn't involved in choosing her successor, but said Hosley is a "terrific choice."

"I always felt in the conversations we had that he recognized the importance of what was happening in the valley," she said. "He wanted people to understand the remarkable changes that were coming."

Whiteside said a significant part of the new president's job will be fund raising. "He has a terrific background in fund raising. He has raised money both for the station and nonprofit organizations. I believe that is one of his strongest qualifications."

Hosley is a San Jose native and son of an educator. He lived in Atwater as a child when his father was principal of Atwater High School for a few years.

At age 14, he started a 25-year career as a journalist in Northern California, Miami and New York. He entered public broadcasting management in 1987, managing radio and television outlets in the Bay Area before moving to Sacramento.

Hosley also serves on the University of California at Davis Foundation Board of Trustees and is chairman of the Dean's Advisory Council for the UC Davis College of Agriculture and Environmental Sciences.

He has served as a board member of more than a dozen nonprofit or civic organizations, such as the Sacramento Asian-Pacific Chamber of Commerce and the Sacramento Metropolitan Chamber of Commerce.

He holds a master's degree from Stanford University in communications and a doctorate in sociology from Columbia University.

As general manager of KVIE, Hosley increased the station's focus on Stanislaus County, with a recent documentary about the history of Modesto and creation of a Stanislaus advisory board.

Bee staff writer Ken Carlson can be reached at kcarlson@modbee.com or 578-2321.