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‘Japanese dollar store’ opening in Modesto. Here’s what it offers

New Daiso store coming to Modesto in fall, located in Central Valley Plaza off Sisk and Plaza Parkway.
New Daiso store coming to Modesto in fall, located in Central Valley Plaza off Sisk and Plaza Parkway. mfigueroa@modbee.com

If you happen to drive on Sisk Road near Plaza Parkway, you may have noticed a new store appearing on the sign of retailers at Central Valley Plaza. Olive Garden, Once Upon a Child, Kohl’s, Walmart, and now Daiso.

The Japanese retailer of small goods, household items, stationery, snacks and more will be the first location in Modesto. According to their website, the Modesto location will open later this fall. A large sign is already up on the storefront, which is located between Once Upon a Child and Dollar Tree.

“I love going to Daiso, it’s like the Japanese dollar store,” one Yelp reviewer said.

New Daiso store coming to Modesto in fall, located in Central Valley Plaza off Sisk and Plaza Parkway.
New Daiso store coming to Modesto in fall, located in Central Valley Plaza off Sisk and Plaza Parkway. Maria Luisa Figueroa mfigueroa@modbee.com

Daiso was founded in 1977 in Japan and was started as a street vending shop offering items for 100 yen, or about $1. The family-owned company now sells over 100,000 products across its 6,000 stores worldwide. The website lists 150 locations in the United States with a long list of stores opening this year.

The Modesto location will join three other stores in the Central Valley: two in Stockton and one in Atwater.

Their website states: “We promise to be a haven for shoppers seeking quality merchandise at affordable prices,” with a mission to “Create joy through a fun shopping experience with unique products at an extraordinary value.”

Shoppers may at first be confused as all the items are priced in Yen, but the prices are color-coded and price guides posted throughout the store list each item’s pricing tier. Most items are between $1-$5.

On social media, adults love the store for the unique and everyday items at affordable prices, while children shop for stuffed animals, stickers, snacks and Sanrio characters like Hello Kitty.

No information is available yet as to employment opportunities or the official opening date.

Shoppers search for bargains at Daiso in the Westfield Galleria at Roseville shopping mall in 2016.
Shoppers search for bargains at Daiso in the Westfield Galleria at Roseville shopping mall in 2016. Andrew Seng Sacramento Bee file

This story was originally published June 13, 2025 at 2:30 PM.

Maria Luisa Figueroa
The Modesto Bee
Reporter Maria Luisa Figueroa covers the local economy, including trends in retail, employment and local spending. She is a Modesto native and attended San Francisco State University.
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