Biz Beat

Self-serve ramen shop coming to Modesto mall. Why the concept went viral on TikTok

CORRECTION: Previous version of this story incorrectly stated, with information from mall representatives, that K-Ramyun was owned by Seoul Street.

Corrected Nov 6, 2025

Editor’s note; A previous version of this story incorrectly stated, with information from mall representatives, that K-Ramyun was owned by Seoul Street.

A self-serve instant ramen concept has gained popularity in the States, bringing Korean culture to California. Soon, Modesto will be in on the craze.

In South Korea, convenience stores often offer self-cook ramen machines where customers can choose a ramen packet, add toppings and cook their meal in-store. Seoul Street is one of several companies that have opened shops in California inspired by this customizable, quick-serve experience.

Seoul Street has gone viral on TikTok and other social media outlets, with millions watching videos of influencers and others visiting the shop. The Southern California company and similar shops have popped up throughout the country.

K-Ramyun, a store with the same concept as Seoul Street, will open in Vintage Faire Mall in the next month or so, the mall’s marketing manager said. The site is near Lids and across from Zales on the second level.

K-Ramyun, a self-serve Korean ramen shop, will open in Modesto’s Vintage Faire Mall later this year.
K-Ramyun, a self-serve Korean ramen shop, will open in Modesto’s Vintage Faire Mall later this year. Dominique Williams dwilliams@modbee.com

How will K-Ramyun work?

Like Seoul Street, K-Ramyun will offer do-it-yourself ramen and drinks. There are over 100 instant ramen packets to choose from, including popular brands like Buldok.

Once you choose the ramen you want, the next step is to pick your toppings.

Free toppings at Seoul Street, which may be similar to what K-Ramyun’s will be, are green onion, cilantro, lime, onion and jalapeño. For an additional price, customers may be able to add steamed egg, Spam, sausage, rice cakes, corn, fish cakes and mozzarella or cheddar cheese.

After choosing your ramen and toppings, you take your creation to the machine to cook. Choose a setting — soup based, thick noodle or stir-fried — and press start.

The restaurant will offer a variety of drinks, including ones that come in pouches for customers to concoct in cups of ice — like coffee with melon milk.

@internaldandelion New Korean convenience store in San Diego. @seoulstreet features a self-serve ramen station, along with diy drink pouches, desserts, and more! 📍 4463 Camino De La Plaza, San Ysidro, CA 92173 (located inside of the Las Americas Premium Outlet right next to Cinnabon & Jamba Juice) . . #sandiego #thingstodoinsandiego #hiddengem #chulavista #sanysidro #koreanconveniencestore #ramen #drinkpouch #korean ♬ original sound - Internal Dandelion | San Diego

This story was originally published October 28, 2025 at 11:27 AM.

Dominique Williams
The Modesto Bee
Dominique Williams writes about new business, restaurant and retail developments for The Modesto Bee. She is a Ripon native and a graduate of Sacramento State.
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