Biz Beat

Food, but make it fashion. Turlock’s new TRND trailer brings trendy eats to valley

Check out Turlock’s newest, trendiest food trailer

Two 2017 Pitman High School graduates launched TRND, a new food trailer in Turlock, CA on North Golden State Boulevard. The trendy food eatery serves burgers, chicken sandwiches, sides and bubble waffles.
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Two 2017 Pitman High School graduates launched TRND, a new food trailer in Turlock, CA on North Golden State Boulevard. The trendy food eatery serves burgers, chicken sandwiches, sides and bubble waffles.

Like pretty much everything else in this world, what we eat is subject to trends.

But don’t expect to find skinny jeans or fanny packs on the menu at Turlock’s newest food trailer TRND. The mobile eatery’s offerings are unquestionably more delicious than fashion trends. Instead you’ll find Fire Dragon chicken sandwiches, Disaster mac-and-cheese and bubble waffle ice cream cones.

The trailer is the brainchild of friends Joban Singh and Anthony Barajas, who met each other while at Pitman High. It was their senior year when they came up with the idea for the business. Since graduating in 2017, the 20-year-olds have been working toward their trailer.

You can find TRND (who needs vowels anyway) off the Taylor Road exit on North Golden State Boulevard. The 24-foot trailer is on the corner of Atherstone Road, in the same shopping center as Bliss Salon & Spa. They opened at the end of April, and have already been attracting long lines.

“There’s nothing like this here,” Singh said. “It’s not a traditional food truck like you’re used to seeing in the Central Valley. This is something you see in L.A. or New York. We want to take all these trends and bring them to one place.”

Still the menu is pretty simple. TRND offers three beef burgers and three chicken sandwiches. It’s the ingredients that make them different. Think mac-n-cheese, Flamin’ Hot Cheetos and your classic pizza toppings. All the burgers and sandwiches cost $7. Sides range from regular fries ($2) to Disaster Fries ($5, smothered in cheese sauce and Flamin’ Hot Cheetos), and Disaster Mac ($5, topped with Flamin’ Hot Cheetos, and bacon).

But the biggest showstoppers so far for the trailer’s fans are the Bubble Waffle ice cream cones. For those unfamiliar with bubble waffles it’s a egg batter-based dessert first made popular in Hong Kong. The result is light, airy waffle with spherical “bubbles” instead of the square wells of a regular waffle.

The waffle is then shaped into a soft cone, filled with ice cream, spreads and a variety of toppings. Naturally the more outrageous the better. So drown that thing in M&Ms, gummy worms, chocolate chips or fresh strawberries — if you’re being healthy or whatever. Bubble waffles run about $5 depending on toppings.

The trailer’s location, less than a mile from Pitman High and about two miles from Stanislaus State University, makes it an ideal stop for hungry students. On it’s first weekend, Barajas said there were lines to the parking lot.

The two friends split responsibilities with the business. Barajas is the foodie of the partnership, and Singh handles the business side. Before opening they traveled to San Francisco and Los Angeles to research different food trucks and trends.

Just don’t get too comfortable with the menu, because by its very nature it will change. So expect TRND to keep up with the latest food trends, whatever that may be, in the future.

Find TRND at 4240 N. Golden State Boulevard in Turlock. It’s hours are noon to 8 p.m. Monday to Friday, noon to 10 p.m. Saturday and closed Sunday. For more information call 209-553-0898 or visit www.facebook.com/trndfoods.

Elsewhere around the Business Beat:

The family behind the Food Fix Truck has reached out to their fans for help with their next venture, and their fans showed up.

Chef and owner Hank Olson launched a Kickstarter campaign for his new downtown Modesto restaurant, Food Fix Butcher & Baker, on Friday. In 22-hours and 44 minutes the campaign met its $17,000 goal. The project offers pledge perks, including everything from free meals to your own catered Food Fix Truck party for 150 of your closest friends. People can still donate and the campaign ends May 31.

Olson said he expects the new Food Fix Butcher & Baker restaurant on 11th Street, next to the Barkin’ Dog Grill in the old Cobblestone Bakery site, to open in mid-June. For more on the Kickstarter visit www.kickstarter.com/projects/981386156/food-fix-butcher-and-baker.

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Marijke Rowland writes about new business, restaurant and retail developments. She has been with The Modesto Bee since 1997 covering a variety of topics including arts and entertainment. Her Business Beat column runs midweek and Sundays. And it’s pronounced Mar-eye-ke.
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