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Modesto’s Del Rio Country Club expands, seeks to attract millennials and families

See new $5 million expansion of Modesto’s Del Rio Country Club

Del Rio County Club in Modesto, CA recently completed a $5 million expansion project that upgraded its patio, built a new fitness center, tennis lounge, kids's rec room and bocce ball courts.
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Del Rio County Club in Modesto, CA recently completed a $5 million expansion project that upgraded its patio, built a new fitness center, tennis lounge, kids's rec room and bocce ball courts.

Country clubs long have been exclusive enclaves, conjuring images of smoke-filled rooms and gray-haired power brokers.

But Modesto’s Del Rio Country Club wants to expand people’s idea of what a country club can be, and part of that was just unveiled with the completion of a $5 million expansion project. That included expanding the patio, adding bocce ball courts, building a new fitness center and more.

Del Rio Country Club President Evan Porges said the upgraded amenities are the result of demand from its changing membership.

“People used to join country clubs and be just all about the golf,” Porges said. “But now people join because of the activities and lifestyle it offers. We’ve worked hard over the last 10 years to reinvent and re-envision what Del Rio is, not just to members but the community.”

The two-year project finished March 1 and includes a patio that doubles the size of the old patio and adds several fire pits and two bocce ball courts. The bocce area sits between the tennis courts and clubhouse. A pickleball court is also being built just off the tennis courts, and should be ready in the next few weeks.

A new addition also was built onto the clubhouse, which includes a much larger fitness center with strength training and yoga/Pilates rooms, tennis lounge and children’s rec room with climbing wall. The new 3,000-square-foot fitness center is three times larger than the old one, which has since been converted into a men’s lounge.

They join the club’s 27-hole golf course, tennis facility and multiple dining options to offer members a luxurious experience.

“Every club goes through generational shifts. The next generation wants a bigger patio, bocce, technology,” said Duncan Reno, club general manager. “We’re reinventing to serve our future and millennials.”

Because of their steep membership fees, country clubs historically have relied on older clientele. Del Rio currently has 650 members, but the club has been looking to attract younger members and more families.

To help do that the club has several membership levels, from full proprietary members with voting rights to a young executive membership for people ages 21 to 35 and a social membership that allows access to the clubhouse, dining rooms and social events.

Memberships currently start around $270 a month, with a $1,000 initiation fee all the way to $640 a month with a $8,000 membership fee. To join, two current members need to sponsor the applicant.

Porges said he hopes current and new members see all the changes and value added to being a part of Del Rio with its upgrades.

“We’re like 10 clubs in one now,” he said.

For more information about Del Rio County Club, at 801 Stewart Road, call 209-545-0723 or visit delriocountryclub.com.

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Marijke Rowland writes about new business, restaurant and retail developments. She has been with The Modesto Bee since 1997 covering a variety of topics including arts and entertainment. Her Business Beat column runs midweek and Sundays. And it’s pronounced Mar-eye-ke.


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