Biz Beat

A selfie wall and healthy meals await at the new Go Fresh in Turlock

Go Fresh opened a new Turlock location on Fulkerth Road at the beginning of April. The shop sells fresh-made, packaged healthy meals for take out or delivery. Michelle Reed snaps a picture of her meal at the store’s selfie wall on Tuesday, April 24, 2018.
Go Fresh opened a new Turlock location on Fulkerth Road at the beginning of April. The shop sells fresh-made, packaged healthy meals for take out or delivery. Michelle Reed snaps a picture of her meal at the store’s selfie wall on Tuesday, April 24, 2018. mrowland@modbee.com

The thing about eating healthy is if you’re gonna do it, you might as well tell other people about it.

So the folks at the new Go Fresh in Turlock, which sells healthy pre-made meals, are here to help with that. They’ve installed what appears to be the areas’s first food selfie wall in its new shop, its second overall location.

Go Fresh, which started three years ago in Modesto as Prep For Success (or PFS Meals), has been growing ever since. The concept is simple: cook fresh, locally sourced and healthful food daily and package it for easy pickup and delivery.

Owners Billy Anderson and his fiancée, Naomi Tostado, started Go Fresh as a way to bring better and convenient nutrition to the Central Valley. All of the meals are cooked and prepared at the Modesto location in the Lincoln School Shopping Center on H Street. People can order by walking in or online, and then can takeout or have their meals delivered.

Anderson has been working on the Turlock site for about nine months. It opened at the beginning of April on Fulkerth Road in the same shopping center as Walmart. Just like the Modesto location, the new spot has large refrigerators packed with their offerings. It also sells healthy snacks and drinks.

The Turlock site has more floor space than the Modesto location, so the store has installed some tables for people to sit and eat. And, unlike the Modesto location, the new store has a juice bar where they will blend fresh drinks daily.

Anderson said changing its name to Go Fresh at the start of 2017 helped them focus their mission.

“We had to make food more fun and accessible to people. We realized it wasn’t about going A to Z, but helping them go from A to B. We want to change one bad meal a week, and then take it to being a lifestyle,” he said. “We didn’t want this to feel like a diet or prepping for something. This is a lifestyle.”

The meals include vegan, low carb, keto and paleo options. Open up one of the fridges and you’ll see Asian chicken stir fry, beef-wrapped asparagus, Thai peanut salad and more. Meals range in price from $4 for salads to $7.75 for bowls and $9-$11 for plates.

The menu is seasonal, and Anderson said all of the produce and meat come from local farmers or farmers markets. In May, the Turlock site will start hosting free monthly nutritional workshops in the store.

For those unable to walk in, the company’s delivery area stretches from Modesto to Turlock and even into the East Bay to San Ramon and Danville.

But you’ll have to come into the Turlock store for that selfie wall, a green, faux-foliage backdrop with the large “Go Fresh” logo on it.

“We believe in social media and are big on spreading the word about Go Fresh,” Anderson said. “We love when customers are able to take something awesome in front of the wall and post it.”

The Turlock location celebrates its grand opening Sunday, April 29, with free festivities from 10 a.m. to 2 p.m. Anderson said they will be sampling their whole menu, and have raffles, giveaways and more.

Go Fresh Turlock, at 2103 Fulkerth Road, is open from 7 a.m. to 7 p.m. Sunday to Thursday and 10 a.m. to 5 p.m. Friday and Saturday. For more information, call 209-620-8767 or visit www.gofreshmeals.com.

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