Biz Beat

Pizza and beer just how you like it is waiting for you at Turlock’s new PizzaRev

You want pepperoni, she wants onions and no one wants to spring for extra cheese. Your days of arguing about the toppings on your pizza are over, thanks to Turlock’s new PizzaRev.

The national build-your-own pizza company based out of Southern California has come to the Northern San Joaquin Valley for the first time. The Turlock location at the Monte Vista Crossings shopping center opens Thursday in its shared building, and patio, with Dos Coyotes Border Cafe.

The restaurant specializes in custom-crafted personal pizzas. You pick the dough (thin, double or gluten-free), the sauce (organic tomato, organic spicy tomato, alfredo, barbecue or olive oil), the cheese (from traditional mozzarella to bleu to vegan) and then go to town with as many or as little of the around 30 toppings you want. No really, they’re all included. Want double veggies? Have at it. Love sausage and mushrooms? Go nuts. Want nothing but anchovies? I mean, I pity the person you have to kiss goodnight, but sure. And add all the extra cheese you want.

Oh, and they also have build-your-own salads. But, you heard me about the pizza — right?

“PizzaRev is all about crafting your own pizzas and salads. Who doesn’t want to come in and have total control of all the toppings they want?” said Turlock PizzaRev General Manager Ray Cuen. “You can ask for more, for less, it’s all one cost.”

The 10-to-11-inch individually sized pizzas run $8.99 for the company’s signature thin crust (which if you like a thin crust is great and cracker thin), or $9.99 for its double dough or gluten-free options. The dough is made fresh daily in the store. Completed pizzas then take about 3 minutes to bake in the firewood oven, which can reach up to 900 degrees. Or, if you’re too tired to think of what toppings you want, they also have half a dozen pre-set choices like the classic Margherita pizza (tomato sauce, mozzarella, cherry tomatoes, garlic and basil) and the Mediterranean (alfredo sauce, mozzarella, feta, spinach, artichoke hearts, black olives).

Same goes for the salads, with menu options like the Sesame Ginger or Chicken Caesar or Tuscan Herb Cobb, and the unlimited option of building your own all for $8.99. But, again, they also serve pizza — just saying.

To wash down all that pizza and misguided salad (kidding, salads are great — I had one for lunch while wishing I was eating a pizza), the restaurant has installed a custom self-serve beer wall. It has 18 mostly local craft beers on tap, including Dust Bowl Brewing of Turlock and Indigeny Reserve hard cider out of Sonora. It’s only the second spot in the valley to use the iPourIt technology; the first was Turlock’s Pizza Factory across from from California State University, Stanislaus.

“Just like we put people in control of creating their own pizzas, they can also pour their own beers,” Cuen said.

Customers can come in, order their pizza and get a special bracelet with a chip that tracks how much is poured. You pay by the ounce and can pour up to 32 ounces (two pints) before having to go back up to recharge the bracelet’s tab.

The eatery celebrates its grand opening Thursday with its Pizza for a Purpose event. For the fundraiser people “pay-what-they-want” for each pizza (suggested donation $8), with 100 percent of those funds going to the local United Samaritans Foundation.

PizzaRev is owned by husband-and-wife team Ray and Shamiya Hussain, who also own Dos Coyotes next door. For the new restaurant, which seats 105, they have hired a staff of 30 people.

PizzaRev, at 3110 Hotel Drive in Turlock, is open from 11 a.m. to 10 p.m. daily. For more information call 209-250-1890 or visit