Biz Beat

New options for active folks in Turlock and Modesto

The presale office is open for a new Planet FItness location in Turlock. The office, at 301 S. Soderquist, is in the same shopping center where the gym will be located.
The presale office is open for a new Planet FItness location in Turlock. The office, at 301 S. Soderquist, is in the same shopping center where the gym will be located.

Planet Fitness continues to grow, with the newest location of the budget-minded gym set to open in Turlock next month.

The health club, which bills itself as the “Home of the Judgment Free Zone,” has opened two locations in Modesto in recent years. First-time franchisee Brent Linsky decided to open up shop in Turlock because, he said, the area is “a little bit underserved. We want to bring them a Planet Fitness health club that offers value and experience.”

The Turlock location will be at 1360 W. Main St., near the Grocery Outlet. A presale office is open in the same shopping center.

Planet Fitness has more than 900 locations in the United States, Puerto Rico and Canada. Linsky said what sets the company apart is that it offers a no-pressure experience at a lower price than most health clubs. Memberships are set at $10 per month for use of one club or $19.99 per month for expanded privileges, including use of any Planet Fitness and the ability to bring a guest at no cost.

Black card members, as those with the $19.99 memberships are called, also have access to hydromassage beds and massage chairs.

Despite the low price, Linsky said, the gym will have all the amenities.

“We’ll have over 100 pieces of cardio machines: treadmills, stairclimbers, recumbent bikes, ellipticals,” he said. Members also can get unlimited fitness training, offered throughout the day Mondays through Fridays. The club itself will be open and staffed 24 hours a day, closed only on Christmas and for half of Thanksgiving Day.

And, if you’re looking for something to be working off at the gym, “We do offer free pizza every first Monday night of the month and bagels every second Tuesday,” Linsky said. “It’s just a gesture of appreciation to our members, and a reminder that you have to treat yourself.”

The presale office is open Monday through Friday from 10 a.m. to 7 p.m. and weekends from 9 a.m. to 3 p.m. Call (209) 777-4355. A Facebook page is in the works, Linsky said.

ELSEWHERE AROUND THE BUSINESS BEAT: If you’ve been around the area of McHenry and Standiford avenues in Modesto, you’ve probably noticed the Sports Authority store has been undergoing a face-lift.

The sporting goods store is celebrating a “grand reopening.” According to a news release that came in this week, “This redesigned store has everything customers need to get active, including the latest from top brands like Nike, Under Armour, Adidas, The North Face and more. With outstanding selection, value and service, Sports Authority is making shopping easier than ever for its Modesto customers.”

On Saturday, former San Francisco 49ers wide receiver Dwight Clark was scheduled to make an appearance at the store. The celebration continues Sunday, with giveaways and a chance to win $500 in merchandise. Find Sports Authority at 3501 McHenry Ave., Suite G-1. Call (209) 527-2853 or go online at

▪ I mentioned in an earlier column an upcoming job fair that is targeting veterans but also is open to the public. The fair, hosted by several veterans groups, business agencies and Rep. Jeff Denham, R-Turlock, is set for Thursday at the SOS Club, 819 Sunset Ave.

This week, the Stanislaus Alliance sent us a list of 50 participating employers, each of which must have at least one job opening. They include Amazon, Associated Feed, Blue Diamond Growers, E.&J. Gallo Winery, Flowers Baking Co., Lawrence Livermore National Laboratory and Wilkey Industries Inc.

For more information, or to participate either as an employer or a job seeker, email Andrew Campbell at

Have an item for Business Beat? Breaking News Editor Patty Guerra can be reached at or (209) 578-2343. Follow her on Twitter@PattyGuerra.