Business

Updated opening date announced for Daiso. Find out when

A new Daiso store is coming to Modesto in the fall, located in Central Valley Plaza off Sisk Road and Plaza Parkway.
A new Daiso store is coming to Modesto in the fall, located in Central Valley Plaza off Sisk Road and Plaza Parkway. mfigueroa@modbee.com

Japanese value store Daiso will open its first location in Modesto on Sept. 27 with a grand opening celebration that Saturday and Sunday.

The Modesto store will join three others in the Central Valley: two in Stockton and one in Atwater.

The Daiso website states: “We promise to be a haven for shoppers seeking quality merchandise at affordable prices,” with a mission to “create joy through a fun shopping experience with unique products at an extraordinary value.”

The event starts at 9 a.m. Sept. 27, and an exclusive California tote bag will be given away to the first 200 customers who make a $20 purchase. The following day, the event will start at 10 a.m. and shoppers will receive a gift with a $20 purchase. There will coupons and offers throughout the weekend while supplies last.

A new Daiso store is coming to Modesto in the fall, located in Central Valley Plaza off Sisk Road and Plaza Parkway..
A new Daiso store is coming to Modesto in the fall, located in Central Valley Plaza off Sisk Road and Plaza Parkway.. Maria Luisa Figueroa mfigueroa@modbee.com

Shoppers may at first be confused because all the items are priced in yen, but the prices are color-coded and guides posted throughout the store list each item’s pricing tier. Most items are between $1-$5. Upon checkout, the prices will be in U.S. currency.

On social media, adults love the store for the unique and everyday items at affordable prices, while children shop for stuffed animals, stickers, snacks and Sanrio characters like Hello Kitty.

Daiso was founded in 1977 in Japan and was started as a street vending shop offering items for 100 yen, or about $1. The family-owned company now sells over 100,000 products across its 6,000 stores worldwide. The website lists 150 locations in the United States with a long list of stores opening this year.

The new store hours will be Mondays through Saturdays, 9 a.m. to 9 p.m., and Sundays, 10 a.m. to 8 p.m. Daiso is at 2225 Plaza Parkway in Central Valley Plaza. For more information, visit daisous.com/pages/about-us

This story was originally published August 22, 2025 at 10:48 AM.

Maria Luisa Figueroa
The Modesto Bee
Reporter Maria Luisa Figueroa covers the local economy, including trends in retail, employment and local spending. She is a Modesto native and attended San Francisco State University.
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