Three hospitals in Stanislaus region coordinate resources under new brand name. What it means
Three hospitals in the Stanislaus region and an integrated healthcare network are unifying their services under the Central Valley Doctors Health System brand.
Tenet Healthcare, the owner of Doctors Medical Center of Modesto, Emanuel Medical Center in Turlock and Doctors Hospital of Manteca, announced the launch of Central Valley Doctors Health System in a news release Thursday.
The announcement said it’s “a single, identifiable name and brand that reflects the integration of our healthcare system across the Central Valley.” The health network includes the three hospitals along with physician offices, imaging and surgery centers, Valley Heart Institute, the Spine Institute, Doctors Behavioral Health Center on Claus Road and the Emanuel cancer treatment center in Turlock operated in partnership with Stanford University.
The hospitals and other providers in the network have worked together for years and will continue to do so, Tenet representatives said.
Jay Krishnaswamy, chief executive officer of Doctors Medical Center, said in the news release that the primary goal of the new brand is ensuring continuity of care among the hospitals and other providers in the network “for the patients we treat every day.”
Krista Deans, a communications manager for Tenet, said the network of hospitals and medical services has cared for patients from Stanislaus, San Joaquin, Tuolumne, Calaveras and Merced counties. Those entities now will operate under the single umbrella called Central Valley Doctors Health System.
The hospitals and other entities will keep their individual names. “It is putting the resources under a brand to have continuity of care and make sure the care is seamless from facility to facility,” Deans said.
The specialized services include trauma and emergency care, obstetrics, neonatal intensive care for newborns, advanced stroke care, neurosurgery, cancer treatment, cardiac services and more.
The rollout of Central Valley Doctors Health System is combined with a Better Together marketing campaign sharing the stories of patients, physicians and healthcare team members.
Deans said people will start seeing the new logo inside facilities and on the exterior of buildings. It also will appear on signs and social media pages. “It is a slow rollout,” Deans said. “The system will keep operating as it has.”
