Hershey's 30th Anniversary Release Has Fans Racing to Collect All 151 Designs

It's time to swap collecting Pokémon cards for something a little sweeter, as Hershey's latest release is perfect for collectors (both current and nostalgic) hoping to catch 'em all.

Following the success of last summer's release, the Hershey Company is giving fans another chance to collect Pokémon-themed treats with the return of the special-edition Hershey's Kisses wrapped in collectible Pokémon foils.

And it's even more exciting this year as the release coincides with the beloved Pokémon franchise's 30th anniversary, marking three decades since the launch in 1996.

And this time, there's a twist.

The villainous Team Rocket is officially joining the fun.

Fans can collect a total of 151 Poké Ball foil designs, which include 10 new foils inspired by the Team Rocket antagonists.

"In celebration of 30 years of Pokémon, the collection introduces a new narrative-driven experience, where Team Rocket is on a mission to steal every Hershey's Kisses foil design - and they're not keeping it a secret," the press release reveals.

""With 151 Poké Ball foils and the addition of Team Rocket foils, this year's collection delivers our most fun, collectible Pokémon release yet," said Carly Andrews, Associate Brand Manager at The Hershey Company.

The limited-edition bags will be available in two sizes-9-oz share packs and 28-oz party packs-at participating retailers nationwide, hopefully, before all the scalpers scoop them up.

Fans are encouraged to act quickly because once they're gone, they're gone. The limited-time products will not be restocked.

There's even a digital interactive piece too, as fans can see how Team Rocket's story unfolds on social media, hoping to catch all the 151 foils before the villains do.

On May 12, Pokémon fans and families can scan the QR code on each pack to visit a digital collection hub, allowing them to track finds and enter for a shot at winning exclusive prizes.

The 30th anniversary celebrates the franchise created by Satoshi Tajiri and Ken Sugimori under Game Freak, published and distributed by Nintendo on the Game Boy, which has remained a global pop culture phenomenon to this day.

Happy collecting!

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This story was originally published May 11, 2026 at 9:45 AM.