California Weed

Flowers — or weed? Marijuana is now part of Valentine’s Day plans for majority of Americans

A new report shows that the majority of American adults over age 21 are planning to use or gift marijuana on Valentine’s Day this year. Research indicates that people take marijuana to alter their romantic and sexual experiences. (AP Photo/Brennan Linsley, File)
A new report shows that the majority of American adults over age 21 are planning to use or gift marijuana on Valentine’s Day this year. Research indicates that people take marijuana to alter their romantic and sexual experiences. (AP Photo/Brennan Linsley, File) AP

Americans are expected to spend almost $26 billion on Valentine’s Day-related goods or services, according to financial website WalletHub.

And with that kind of money being spent, which gifts tend to be the most popular?

Is it flowers, fancy wine or jewelry? In 2023, apparently it’s none of those.

A recent report from Wired Research says that the majority of Americans plan to incorporate cannabis into their Valentine’s Day this year. The survey results, put out by Globe Newswire, found that 61% of Americans, or 148 million people, over age 21 will either give cannabis or consume it as part of their “Valentine’s agenda” this week.

About 37% of survey participants said they would be happy to receive cannabis as a gift.

“The overall findings of the survey show a significant shift in American adults’ attitudes towards cannabis, signaling a reduction in stigma and increased acceptance of cannabis use,” the report states.

The survey, based on 961 responses from American adults, found that Gen Zs and millennials are far likelier to include weed in their plans than Gen X and baby boomers – who came in at about 70% to 57%. Also, respondents who are parents (69%) are likelier than people without children (57%) to use or gift marijuana on Valentine’s.

The study’s authors also note a possible reason behind marijuana becoming a more regular addition on the day of love.

Survey results show that about a quarter of respondents believe cannabis use will put them in a more romantic mood. The same percentage of people also say it helps improve their sex lives, too. In a separate study from 2019 published in the Journal of Sexual Medicine, more than half of respondents said they used cannabis to alter their sexual experience. Nearly three quarters of the more than 200 participants said being high increased their sexual satisfaction.

Elaine Thompson The Associated Press

This story was originally published February 13, 2023 at 6:28 PM with the headline "Flowers — or weed? Marijuana is now part of Valentine’s Day plans for majority of Americans."

Jared Gendron
The News Tribune
Jared Gendron is a service journalism reporter based in Tacoma, Washington. If you like stories like this, please consider supporting our work with a digital subscription. Support my work with a digital subscription
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