NASCAR & Auto Racing

Camping World, NASCAR near sponsorship deal for Truck series

NASCAR is close to a multiyear agreement with Camping World to sponsor its Truck series beginning next season, the Observer and have learned.

Some details remain to be worked out before the deal is completed, multiple sources said Thursday.

Steve O'Donnell, NASCAR's vice president of race operations, said the selection process remained ongoing, but that Camping World was "one of a few" companies still under serious consideration.

Camping World would take over for Craftsman, which has sponsored the Truck series since its inception in 1995 but announced it would end its sponsorship after this season. NASCAR officials have worked feverishly in recent months to nail down a new sponsor before the start of next season.

Financial terms of the deal were not known, but Camping World's move may come with an extra cost.

While the company, which specializes in selling parts and service for recreational vehicles and supplies for camping, would receive more exposure with a series sponsorship, it appears the deal could curtail some of its other NASCAR involvement, sources said Thursday.

The most likely target of cutbacks would be its current sponsorship of the Truck series team fielded by Kevin Harvick Inc. for reigning series champion Ron Hornaday Jr., sources said.

Team co-owner Kevin Harvick was traveling on Thursday and unavailable for comment. The move seems odd since Hornaday is currently one point out of the series lead and could potentially win his second consecutive Truck title for KHI and Hornaday's fourth overall.

Camping World also already sponsors both the lower-tier Camping World Series East and West - two regional NASCAR touring series - and has provided sponsorship for several races this season, including Sunday's Cup race at Kansas Speedway.