American Honda Motors is featuring IndyCar Series driver Sarah Fisher in its first national broadcast corporate image campaign in two years.
The 30-second commercial shows Honda jets, solar racers, test-track racing with Fisher and safety researchers, all in a home-video style with music from The Who’s “I Can See for Miles.”
All the video images are “shot” by Asimo, Honda’s walking robot.
The tag line for the commercial is: “See what we see.”
It is slated to run during the “Dancing With the Stars” season premiere and will also be seen during other season premieres, as well as the Major League Baseball playoffs and the World Series.