NASCAR & Auto Racing

Wrangler to continue backing Earnhardt Jr.

SPORTS BUSINESS

Dale Earnhardt Jr., who will leave primary sponsor Budweiser beer and NASCAR race team Dale Earnhardt Inc. at the end of this season, renewed a personal endorsement contract with Wrangler-brand blue jeans.

Greensboro-based VF said Friday that the Wrangler logo will appear on Earnhardt's NASCAR Cup Series car and driver's suit through the 2008 season.

It will be Earnhardt's fifth season of endorsing Wrangler apparel.

Earnhardt will shed his nine-year sponsorship of Anheuser-Busch Cos. at the end of this season when he joins Hendrick Motorsports.

VF's Wrangler first signed its contract with Earnhardt Jr., who also acts as a spokesman for the brand in television ads, in 2004.

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