The one sure way to ensure that your published article will be read is to put the word "sex" in the title — preferably the first word.
That's exactly what happened in The Bee on Sunday on Page G-1.
A tome by Monte Morin of the Los Angeles Times is about sex, lies and who fibs more (men or women). The theme is that people tend to be less than truthful about their sex lives when questioned by outsiders. This revelation is somewhat less than astonishing, and I wonder why anyone would bother to ask. Almost everyone will exaggerate, half on the plus side and half on the minus.
Near the end of the story, Mr. Morin reveals that the interviewees had an average age of 18. That means that half of the subjects were under the age of consent, certainly a reason to skew the replies. Some serious misconduct is possible here.
Ohio State University published the results of this quiz. I hope the professor did it on her own time and between classes.