Readers criticizing recent changes at The Bee just don't understand the situation. When McClatchy bought the Knight-Ridder chain, a minnow swallowed a whale. Management is simply trying to prevent the indigestion from being fatal. Since McClatchy can't be Knight-Ridder, perhaps it can become Gannett. To this end, these specific suggestions:
1. Wire excess monies to corporate nightly (liquidity).
2. Reduce circulation to most-profitable size. (For Stockton, this was 56,000.)
3. Change ad-to-news page ratio (more ads, less stories).
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4. Eliminate all perks, such as training, maintenance and capital investment (to service debt).
5. Reduce all production and operations crews to skeletons. (This has long been done; outsourcing was inevitable.)
6. Eliminate all second-level and most third-level supervision. (Scapegoats are needed.)
7. Replace well-compensated employees with cheaper help. (Loyalty is expensive.)
8. Reduce size and quality of the newspaper. (No action needed; inevitable result.)
9. As profitability and equipment degrade, sell the newspaper. (Unprofitable corporations don't need tax write-offs.)
10. Prepare huge golden parachute for CEO. (The worse they screw up, the more you have to pay them to leave).