Biz Beat

Biz Beat: Deli Delicious on its way to Modesto, Turlock

A Deli Delcious will be opening on Countryside Drive in Turlock. The Fresno-based franchise also has locations set to open at 3838 McHenry Ave. in Modesto and in Merced.
A Deli Delcious will be opening on Countryside Drive in Turlock. The Fresno-based franchise also has locations set to open at 3838 McHenry Ave. in Modesto and in Merced.

First of all, thank you, thank you, thank you.

So many of you wrote in and called me to let me know that the longtime occupant of what is now Asia Cuisine on McHenry Avenue in Modesto was Kenny’s Pagoda. Lots of you had fond memories of that place, including a colleague of mine who had her first date with her husband there. And you were all very nice about the fact that my memory was lacking.

On to this week, when we will move a bit farther north on McHenry. A new restaurant is going in at 3838 McHenry, near the Walmart Supercenter.

Deli Delicious, a Fresno-based sandwich shop, will open sometime early this year. In addition to the Modesto location, Deli Delicious sites also are set to open on Countryside Drive in Turlock and on West Olive Avenue in Merced.

As reported in our sister paper, The Fresno Bee, last year, Deli Delicious started small. Mohammad Hobab and his wife, Zohreh, bought the original Deli Delicious when its owner retired in the early 1990s. They and their three sons did everything from baking the bread to mopping the floor.

They found a recipe that worked, and grew their business to seven locations. In 2009, they started franchising. Now there are 27 Deli Delicious locations, from Bakersfield to Sacramento, with 22 more “on the books,” franchise spokesman Nate Gilbert said.

All of them focus on delivering premium sandwiches with a focus on locally procured ingredients.

“We try to keep all the dollars local, working with vendors right here in the Central Valley,” Gilbert said. “We put our money where our mouth is.”

All sandwiches can be made into lettuce wraps, which have proven popular, he said. “We also have French fries now, for those who like a little crunch and munch with their sandwich.”

Whatever they are serving up, it seems to be working. Gilbert said he is getting a lot of interest from all over in new franchise locations, and could see 500 sites just on the West Coast one day.

A shop recently opened in Lemoore, and the owner had an unusual request: “He asked us not to advertise for them,” Gilbert said. “They were too busy.”

ELSEWHERE AROUND THE BUSINESS BEAT: If you’ve noticed that the nifty little building at 11th and Needham streets in downtown Modesto has a new look, you’re not alone.

Never Boring, a local creative agency, has expanded again, moving its film department to that site. The name: Film at 11th.

“Our film department doubled in sales from 2013 to 2014, so this allows room to grow and highlight that particular discipline in our agency,” said David Boring, president and creative director.

The only problem with this expansion, and a 2011 move of the sign shop to a building at Needham Street and College Avenue: People think the whole operation is moving. That’s not the case, Boring said, and he is maintaining the other two downtown offices right where they are.

The latest move came as the agency started getting more film work, much of it providing training videos for local businesses. The two people who work in film had cramped offices even as their workload continued to grow.

“We have lots of room to grow here,” Boring said.

Have an item for Business Beat? Breaking News Editor Patty Guerra can be reached at or (209) 578-2343. Follow her on Twitter @PattyGuerra.