Biz Beat

Window-treatment store open in Salida

For Roshni "Rosy" Hurlbert, owning a V2K Window Décor & More franchise is part of the fabric of her life. A native of Fiji, she grew up working with fabrics and other merchandise in her late father's store. After her family came to the states, she pursued a career in retail management, working for several major department stores.

Finally, in 2003, Hurlbert was able to follow her father's entrepreneurial footsteps by getting her V2K franchise. Over the years, she took her laptop and samples of window treatments on the road, meeting with clients in their homes to show them what she had to offer.

After four years of building her business, she opened a V2K store recently at5698 Pirrone Road in Salida. It's in the Kelly Business Park just off Highway 99, one of several retail-commercial complexes on the north side of the freeway. And though Hurlbert will continue to make house calls, she's created an upscale and inviting space where she can meet with clients.

There, customers can choose from shades, shutters, blinds, swags, cascades, cornices, valances, draperies and more. V2K has metal horizontal blinds, wood blinds, bamboo shades and such. It features top suppliers, including Hunter Douglas, Graber and Lafayette. And Hurlbert, who grew up around fabrics, stocks all kinds of material to fashion all kinds of window treatments.

She also can supply wallpaper, bedding and pillows to help clients carry design themes beyond their windows. Hurlbert assures that her computer remains a critical component of her business, enabling her to show clients just how rooms will look. It's also a chance for her to weave designs that match each client's vision — a level of customer service her father would be proud of. For more information, call 545-5209.

Elsewhere on the Business Beat:

What is it: Eclipse Cafe at 13429 Yosemite Blvd., Waterford. It occupies the old Jimbo's Drive-In building. Phone: 874-5400.

What it does: Eclipse Cafe serves various coffee drinks, such as lattes and espressos, milkshakes and ice cream. The menu features chicken ranch wraps, barbecue beans, chicken tenders, salads, chili fries and jalapeño poppers. Some of the featured menu items include the Boaters Cheeseburger (cheese, jalapeños, lettuce, tomato, onion, pickles and secret sauce), the Biker Knock Out (cheese, Ortega chile, bacon, avocado, tomato, lettuce, pickles, onions and secret sauce) and the Truckers Cheeseburger (bacon, cheese, onion rings and barbecue sauce). There's also a kids' menu.

Who runs it: Pam Meek, Mary Meek and Lindy Thedford, the owners, span three generations of the same family — grandmother, daughter and granddaughter. Hours are10 a.m. to 10 p.m. seven days.

What makes it special: Eclipse Cafe carries vegetarian menu items. It also stays open later than other businesses in the community to serve the late-night crowd.

What is it: Escalon Natural Health, Massage & Bowen Center at 1900 McHenry Ave., Suite 106, Escalon. It recently moved from 1830 Main St., Escalon. Phone: 838-2835. Web site,

What it does: Escalon Natural Health specializes in the Bowen therapy. It is a technique that uses gentle movements over muscles and other soft tissue to relax areas, relieve pain and promote healing by the body. The center also offers therapeutic massage and reflexology.

Who runs it: Garry Faucett, a first-time business owner. Faucett has been an advanced registered Bowen practitioner for six years and a certified massage therapist for 18 years. Hours are 10 a.m to 5:30 p.m. Monday through Friday. Evening and Saturday appointments also are available.

What makes it special: Escalon Natural Health first opened with only 1,300 square feet of space, but has grown to 2,500 square feet. The clinic will offer workshops in the fall for people interested in becoming Bowen practitioners.

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