Biz Beat

Customize your sugar, spice and everything nice at new Modesto cinnamon roll bakery

Pro tip: If you want to make new friends in the office, bring in freshly baked cinnamon rolls.

I can attest to their friendship sealing powers after bringing in some from the new downtown Modesto bakery Krazy Rolls. The 10th Street spot opened its doors on Tuesday and people have already started to stream in for the promise of scratch-made cinnamon rolls with a twist.

“For two weeks I’ve been coming by here to see if they were open yet,” said Rodney Clendenny, who came in on opening day to sample the sweet treats. “There’s nothing like a homemade cinnamon roll.”

College friends and first-time business owners Adalberto Vega and Sandra Avila run the spot together. It was an idea they came up with while students at California State University, Stanislaus. Instead of just offering the traditional cinnamon dough and cream cheese frosting variety, Krazy Rolls lets you customize the rolls with different flavors, frostings and fun toppings.

On its first day the bakery was cranking out traditional cinnamon, chocolate and mocha rolls. Customers then customize their rolls with nine different frostings (including more unusual choices like caramel, peanut butter and strawberry jelly) and nine different toppings (ranging from chocolate chips to coconut flakes and marshmallows).

Avila, who worked for 10 years at that other sorta-kinda well-known cinnamon roll purveyor Cinnabon, is the new business’s head baker. Rolls are baked fresh daily starting at 5 a.m. in the kitchen’s industrial ovens. Watching Avila whip up a new batch you can tell she knows her way around butter, cinnamon and sugar.

The rolls themselves are quite substantial, weighing in at just shy of half a pound each. So if you’ve made a New Year’s resolution to eat healthy, I’m sorry. But, come on, we all knew you were going to break that one soon anyway.

Krazy Rolls also offers some more petite homemade tarts, ranging from walnut to chocolate, and signature cold and hot coffee beverages. The business is all family run right now, with Avila and Vega’s two sisters both working in the shop. The set-up inside is modest yet efficient, with tables for those who want to indulge on site and boxes to take away and share with friends and co-workers who will soon be friends.

Rolls run $3.99 each with one frosting and one custom topping included in the price. Vega said they’ve been fielding questions about its opening since the sign went up in November.

“A lot of people in the neighboring area have come in to support us on our first day; it’s been great,” he said.

The bakery at 907 10th St. is open 7 to 5 p.m. Monday to Saturday. Check them out on their Facebook page or call 209-596-4133.

Elsewhere around the Business Beat:

I’ve fielded a few questions about a new building going up at 3601 Pelandale Ave., in the same complex as the Save Mart supermarket. According to City of Modesto records it will be a new 6,500 square-foot retail building with a large dental office occupying some 2,750 square feet, or more than a third of the building. The rest of the space should be available to other businesses.