Biz Beat

This is how they roll. New downtown bakery lets you get crazy with cinnamon rolls

The bakery Krazy Rolls is set to open in early December. The new place on 10th Street in downtown Modesto is being opened by friends and first-time business owners Adalberto Vega and Sandra Avila. It will serve a variety of cinnamon rolls, tarts and specialty drinks.
The bakery Krazy Rolls is set to open in early December. The new place on 10th Street in downtown Modesto is being opened by friends and first-time business owners Adalberto Vega and Sandra Avila. It will serve a variety of cinnamon rolls, tarts and specialty drinks. mrowland@modbee.com

Few things smell better than cinnamon rolls warm out of the oven.

For Modesto friends Adalberto Vega and Sandra Avila, it could soon be the sweet smell of success. The college chums are opening the new bakery Krazy Rolls in downtown Modesto. The site on 10th Street will specialize in cinnamon rolls with a twist. The sweet treats they sell can be customized to taste with a variety of dough flavorings, frostings and toppings.

The pair got their idea when they were going to college together, first at Modesto Junior College and then at California State University, Stanislaus. Avila, now 28, was working at Cinnabon at the Vintage Faire Mall, and Vega would visit and eat rolls there. But he always wondered why they only came in the one flavor, traditional cinnamon with cream cheese frosting. So they decided to get crazy with the concept of cinnamon rolls.

“We wanted to have different types of rolls and allow people to add what they want. It’s like Subway, you can decide what you want and watch while we make them for you,” said Vega, 26.

After they graduated with degrees in business administration in 2015, they teamed up to turn their dream into a reality. They spent the next two years building capital and credit. Avila continued to work at Cinnabon, where she rose from crew member to assistant manager. Vega worked in human resources for a bakery company out of Lodi.

Earlier this year they found their ideal spot downtown, next door to Trevino’s Barber Shop and across the street from The Chartreuse Muse art gallery. The location had been vacant for a decade, formerly housing the short-lived Azteca Mexican Grill and before that Aztlan Bookstore. In August they quit their respective jobs and started renovating the space full-time.

The made-from-scratch rolls, which will be about softball size, will be made with traditional cinnamon, chocolate and red velvet doughs. Customers can then choose from close to 10 frostings including caramel, honey and chocolate and finish it off with toppings ranging from sprinkles to coconut flakes and nuts. They also plan to serve homemade tarts as well hot and blended beverages.

Vega and Avila hope to be open by early December. They plan to be open 7 a.m. to 5 p.m. Monday through Saturday to start at 907 10th St. The friends are counting on good foot traffic around the downtown location to draw in people. They figure once people see, and especially smell, the rolls they’ll stop in for a bite. As someone whose office just moved a block over from them, it will be difficult to resist the cinnamon-y goodness on a daily basis.

Still, if I do end up indulging, the good news is there soon will be a new place to work it off on the same block. Opening a few doors down from Krazy Rolls will be a new health and wellness studio called Liv Centers. A large banner has already gone over the facade of the old Central Stamp & Coin Co. building on 10th Street. The sign includes a life-size rendering of the concept that is planned for the space.

The four-story building will offer personal training, cycling, pilates, yoga, meditation and other fitness classes. They will also serve teas and other healthy drinks. Liv Centers is the brainchild of Jaime Jimenez, who is working with a group of partners to bring the concept to life.

Renovations are underway on the building and they hope to have it open by mid-2018.

“We’re trying to create a new place for people to come and enjoy themselves downtown. We’re all excited and I know downtown everyone is very excited,” said James Madrid, one of the Liv Centers partners.

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