Biz Beat

A new Modesto store for the fleet – and not – of feet

A former convenience store on Standiford Avenue in Modesto will be transformed into Fleet Feet, a specialty running store, later this year.
A former convenience store on Standiford Avenue in Modesto will be transformed into Fleet Feet, a specialty running store, later this year.

Some good news for runners this week, and if the interest in this place has been any indication, there are a lot of you out there.

Fleet Feet, a running specialty store, will open in Modesto this fall.

Tony Vice, who owns the Fleet Feet store in Stockton, confirmed the rumor that has been flying around. Appropriately enough, he made the announcement at last week’s Surgical Artistry Modesto Marathon.

Vice has been wanting to expand into Modesto for some time. “The people of Modesto and Stanislaus County have supported us for so long,” he said. He started looking at possible spots in 2008. Shortly after that, the economy tanked and he decided it was not the right time.

Since then, the Stockton store has moved twice, both times to larger spots in the same shopping center.

“We’ve been in this location for three years. We’re not moving anymore; this is plenty big,” Vice said. “The timing was right to come down to Modesto.”

The city has been without a dedicated running store since On the Run, in McHenry Village, closed last year.

The new Fleet Feet store is set to open in the former home of a convenience store at 1427 Standiford Avenue. That’s in the Frontier Town shopping center, not far from Mr. T’s Delicate Donut.

That’s no coincidence. Vice said the location works well for several reasons. For one thing, the local ShadowChase running club regularly meets at Mr. T’s for morning runs.

“And it’s a half-mile from the Virginia Corridor and less than a half-mile away from canals,” Vice said. Both are popular trails for local runners.

Though he is happy to serve experienced and speedy racers, Vice said his main target is the rest of us.

“Elite runners are fine and dandy, but the rest of us are all behind them,” he said. “Running and walking is an exercise activity that helps people lead a healthy, active lifestyle.”

He and his staff are planning group runs, product testing and fun.

“Every Tuesday night here (in Stockton), we have a 3- and a 5-mile loop,” he said. “We turn it into a party.”

ELSEWHERE AROUND THE BUSINESS BEAT: I got a press release recently announcing a new lodge opening near Yosemite National Park. According to its owners, Rush Creek Lodge is “the first resort to open in the park’s vicinity in more than 25 years.”

Located near the Highway 120 entrance to the park, Rush Creek Lodge is a “sister property” to the nearby Evergreen Lodge. It will have 143 rooms that will feature balconies overlooking the area’s hills. Also planned are a restaurant and tavern, a general store, wellness and yoga programs, a solar-heated saltwater pool and hot tub, and play areas that include a gold-panning stream and fly-fishing casting pond.

Look for the lodge to open next spring, with reservations being taken starting this summer. For more information, go to

Have an item for Business Beat? Breaking News Editor Patty Guerra can be reached at or (209) 578-2343. Follow her on Twitter @PattyGuerra.