Biz Beat

Frozen, tasty treats come to Turlock just in time for triple digits

Business beat on construction on the north side of Monte Vista Crossings in Turlock, Calif. Buildings under construction (06-15-17) will soon be a Hobby Lobby and Ten Pin Fun Center.
Business beat on construction on the north side of Monte Vista Crossings in Turlock, Calif. Buildings under construction (06-15-17) will soon be a Hobby Lobby and Ten Pin Fun Center. jlee@modbee.com

Remember all that rain we got this winter? Yeah, it’s kinda hard to recall as we wilt in the triple-digit heat that’s walloping us right now.

But the near-record rain we had, while welcomed by nearly everybody, also put some of the area construction projects a little behind. As the rain — and attendant cooler temperatures — are but a distant memory, that work now is going gangbusters. As an example, take a look at Turlock’s Monte Vista Crossings, where construction is well under way on high-profile projects that include Hobby Lobby, Ten Pin Fun Center, Dos Coyotes, Pizza Revolution, Habit Burger and — newly announced — Rita’s Italian Ice and Creamery.

It’s the fourth Rita’s location for local franchisee Nick Schutte, who opened his first site in January of 2016.

“Our guests have been telling us since Day 1 that we should be in Turlock and we have been aggressively looking for a great location for the past year or so,” Schutte said in a news release. “Now, our Turlock residents won't have to drive all the way to Ceres or Modesto anymore.”

The Turlock location will have some new features, Schutte said. In addition to the frosty treats and custards available at the other Rita’s locations, the Turlock site will offer new products “intended to draw customers to our business not just in the warmer parts of the year but all year long,” he said.

One example? A fresh baked waffle that customers can select and then add frozen custards and toppings. Doesn’t that sound good on a chilly winter’s day? Doesn’t a chilly winter’s day sound good about now?

Rita’s of Turlock is going in on Countryside Drive, on the south side of Monte Vista Avenue near Buffalo Wild Wings and Deli Delicious.

The site is set to open this fall. But there are a lot of toasty days until then, and realizing that, Schutte said, he is sending his mobile truck out first. The truck will be parked in front of the new location, 2743 Countryside Drive, on weekends throughout summer.

For more information, visit Rita’s Facebook page.


Elsewhere around the Business Beat:

I did some checking this week and found out this is my 275th Business Beat column. I took over writing Business Beat 4 1/2 years ago because I was a fan of the column and wanted to see it continue. Since then, it’s been so popular that we have expanded it to run twice a week.

I’m happy to tell you our coverage is going to be expanded even further, with my very capable colleague Marijke Rowland taking over covering business, development and other goings-on in the Northern San Joaquin Valley. I am not going anywhere, but will be turning my attention to some other areas here at The Bee.

Thank you for your tips and your messages and your questions for the last 274 columns. I have enjoyed meeting and talking with so many of you, and I look forward to seeing what’s ahead. You can reach Marijke at 209-578-2284 or mrowland@modbee.com.

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