Biz Beat

Home improvement made less scary; stores stock up on the spooky

Elite Finish Supplies is at 1685 Carnegie St. in Turlock.
Elite Finish Supplies is at 1685 Carnegie St. in Turlock. aalfaro@modbee.com

You could say David and Suzete Vogel have the world at their feet. At least, they have nifty gray wood flooring on display.

Gray is an of-the-moment color, I learned on a visit to the Vogels’ new showroom in Turlock, where they operate Elite Finish Supplies. The new business is an outgrowth of Elite Finish Carpentry, which David Vogel has owned for 16 years.

The closure of Valley Distributors earlier this year left a need for a local company to provide doors and home-building materials, Suzete Vogel said. The company offers doors, windows, molding, cabinets, hardware, flooring and closets, and installation of same. Customers range from contractors to the general public.

“We aim to offer great customer service and work closely with customers to get their projects done, which is something that you might not get with big corporations,” she said.

Business has been brisk as word about the new business has gotten out. David Vogel said he’s been working on custom homes in several new developments, as well as with homeowners who may just want to replace a door and keep the frame. He explained how that’s more complicated than one might think; doors aren’t one-size fits all, and frames, along with the rest of the house, change over time.

The Vogels are happy to help customers find what they need, or learn about options available.

Some people come in with a specific idea of what they want; others just generally know they want a new look or something replaced. People can come into the showroom to look at a variety of flooring, cabinet and hardware options and browse catalogs, Suzete Vogel said.

After visiting, I know that I really want gray floors.

Find Elite Finish Supplies at 1685 Carnegie St., Turlock, and on Facebook. Call 209-620-9232.


Elsewhere around the Business Beat:

As I write this, it’s 97 degrees outside. But the calendar says it’s autumn, and that means Halloween is on its way.

My colleague Pat Clark recently wrote about the variety of pumpkin patches and activities available in our area; I can’t wait to get out there and take a look. But Halloween also has become a big holiday for retail, and Ray Pogue, who owns the Party Guys on Dale Road across from Vintage Faire Mall, wrote in to let me know he’s opened up his annual Halloween Guys down the street in a former Ross store. Spirit Halloween pop-up shops also are open in several locations, and new this year, Halloween City, an offshoot of Party City, has opened up standalone shops in Modesto and Turlock.

Now in its third year, the Halloween Guys is bigger than ever. Pogue said in an email that he has added 3,000 square feet to the sales floor. Also, the folks at the Higbee Haunt have returned to scare the bejeebers out of you, if you like.

And if that’s not scary enough, consider this: On a recent trip to a big-box store, I noticed that a shelf full of Halloween decor and lights shared space ... with Christmas tree stands.

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