Biz Beat

New stores, new looks at Vintage Faire Mall

People pass White Barn on Monday (09-06-16) at Vintage Faire Mall in Modesto, Calif. The store is a recent addition to the mall.
People pass White Barn on Monday (09-06-16) at Vintage Faire Mall in Modesto, Calif. The store is a recent addition to the mall. jlee@modbee.com

Visitors to Modesto’s Vintage Faire Mall will find some new stores and some longtime tenants with new, upgraded digs.

White Barn Candles opened last month on the first floor of the mall, next to Bath & Body Works. The two are associated – and by more than the open doorway between the stores.

White Barn candles have been sold at Bath & Body Works since the store opened 20 years ago, manager Rebecca Holden said. But the candles became so popular that the company decided they needed stores of their own.

Though they share a lot – merchandise from one store can be paid for in the other – the feel is very different. The Bath & Body Works, also renovated, has a light, bright decor while White Barn is more homey, with wood accents. It’s designed to be more of a home decor store.

And it smells really good.

Though it’s still nearly 100 degrees outside, White Barn is in clear autumn mode, with pumpkin everything scents, among others. The smell of leaves is always popular, Holden said. And then she had me sniff mahogany teakwood, which was a little more masculine. In fact, Holden joked, some customers refer to that particular scent as “Sexy Man.”

Just down a few doors, Kay Jewelers also has reopened after a renovation that expanded the space and brightened the interior with pendant lighting and a more streamlined look.

Manager Destiny Casillas said customers have been very receptive to the new look. One of them, Blaine Duran of Manteca, agreed. He was at Kay’s to make a payment on an anniversary gift for his wife, a ring. “I’m trying to fill up all her fingers,” he said. Smart man, that Blaine.

Shoe Palace also has undergone renovation, mall marketing manager Annie Amies said. And Cotton On, the Australian clothier that opened earlier this year, is expanding with a children’s clothing store to be located upstairs next to the Disney store. Torrid, a teen clothier, expects its renovations to be complete before the holiday shopping season, Amies said.


Elsewhere around the Business Beat:

Modesto-based Save Mart is celebrating the reopening of its Tracy store with a party on Wednesday that will include an appearance by a Food Network star.

Duff Goldman, whose Charm City Cakes was featured on the network’s “Ace of Cakes” show, will sign autographs at the store, 875 S. Tracy Blvd., from 11:30 a.m. to 1:30 p.m. The grand re-opening, which comes after several months of renovation, kicks off at 9 a.m. with a ribbon-cutting and chefs’ demonstrations.

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