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'Pure' Fashion

Isabelle McFetridge, 14, prepares for the Pure Fashion Show. The modesty movement's guidelines include no plunging necklines on gowns. (Carl Costas / The Sacramento Bee)
Isabelle McFetridge, 14, prepares for the Pure Fashion Show. The modesty movement's guidelines include no plunging necklines on gowns. (Carl Costas / The Sacramento Bee)

Low-cut camis and short dresses may be the rage in fashion and celebrity magazines, but many young women say the styles expose too much, especially during summer.

They've turned to faith-based organizations for help. The modesty movement, as it's called, is gaining support from religious leaders who say it's time to cover up.

Recently, hundreds attended a sold-out Pure Fashion Show in Sacramento. The Friday night show featured local teens from various churches modeling modest fashion from casual wear to evening formals.

The modesty model has specific guidelines. For example, a skirt or dress should not be any shorter than four fingers above the knee, according to Inchi Sugarman, chair of the Sacramento Pure Fashion Show. Necklines should not go any lower than four fingers below the collarbone, and straps on tops should be at least two fingers wide.

"We want girls to know they can be beautiful and stylish and modest," Sugarman says. "We tell them first impressions are important ... and what does it say if the first impression is showing everything?"

Here are the Pure Fashion modesty guidlines:

SHORTS: Put your arms down straight at your sides. If the bottom of the shorts is higher than the tip of your longest finger, the shorts are too short.

TOPS: The neckline should be no lower than four fingers below the collarbone. No spaghetti straps or tops made out of thin material.

DRESSES AND SKIRTS: No shorter than four fingers above the kneecap. Should not be tight-fitting.

UNDERGARMENTS: Should never be outergarments. No exposed bra staps.

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