In Monday Spotlight, we share information about and highlight members of the regional arts community.
This week, we spotlight on of the people behind the Stanislaus County Fair who continues to to make the event an annual hit.
Name: Adrenna Alkhas
Home base: Turlock
What you do: Marketing and communications director for the Stanislaus County Fair
How you knew: I always knew I wanted to work in the entertainment business, but mostly behind the scenes as a public relations/marketing professional. It is a great opportunity to bring joy to our community year after year and also to make a difference with our younger demographic.
We are bringing the empowHER Lounge this year at the Fair, which is geared toward inspiring young girls to be great leaders in our community. If we teach our young women now to support each other instead of compete with each other, it will set the tone for how they will be leaders of tomorrow. When women adopt leadership roles they can create a unique set of skills that can broaden the companies environment. Women leaders can nurture and recruit other talented females and in turn create a supportive environment that actively empowers women, like putting family first or taking the pressure off.
Go ahead, brag: The things I am most proud of (include) being able to hire staff that I can nurture and create an environment where they can not only be themselves but to learn and grow so they can move on to better opportunities. I hire staff members who have skills that I may not have and I allow them to utilize their skills how they want (with guidance, of course). If they perform well, then it makes our marketing department look good.
Which brings me to the many awards we have won through Western Fairs Association, PR News, International Association of Fairs and Expositions (IAFE), Central Valley Public Relations, and others.
I have the opportunity to bring my creative skills without having a corporation telling me what to do. Our CEO and board members are very supportive in our decisions when it comes to marketing and that has made a difference in how I work. Because they take the pressure off and are supportive I am more engaged and I perform better. I bring that type of leadership skills with my staff. I am also proud that I am given opportunities to educate others in PR and marketing through seminars, conventions and PR organizations.
My motto in life: “Be humble, but confident.” That has made all the difference in who I am. You don’t have to be two different people at your job and in your personal life: Be who you really are and the people you work with will respect you more. These are things you learn as you move ahead in your career. Being the “me” person at work or a narcissist will not get you any respect. Your work and performance will show higher management and colleagues your accomplishments.
Check you out: The Stanislaus County Fair opened this past weekend and runs through July 17. We have a great lineup with wonderful entertainment for all families to enjoy.
Online: Visit us at www.stancofair.com and follow us on Facebook, Twitter and Instagram at #stancofair.
Are you an area artist or entertainer? Want to be part of Monday Spotlight? Email firstname.lastname@example.org.