In the tough guy world of NASCAR, you can go most race weekends without ever seeing pink on the track, in the pits or in the stands.
But thanks to a promotion to raise breast cancer awareness, Bobby Labonte and David Gilliland drove pink cars during Saturday’s race.
The drivers and their crews also wore pink firesuits as part of a partnership between Labonte’s sponsor, General Mills, and Gilliland’s sponsor, M&M Mars, with the Susan G. Komen for the Cure foundation.
“I don’t really look at myself in the mirror because my hair is so short anyway,” Labonte said of his new look. “Obviously it’s a great program.”
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Labonte and Gilliland had pink golf shirts on before the race during a news conference complete with pink M&Ms.
“My grandmother is a breast cancer survivor,” Gilliland said. “To be able to support the program and to raise awareness through NASCAR with as many fans out there that are females, I’m proud to be a part of it.”