December 8, 2013 12:00 AM

Katy Waldman: Study proves sex sells, but there are some rules

Being an advertiser is hard. On one hand, sex sells (and sells and sells). On the other, women sometimes take offense at slick ads, and then won’t buy your product, or let their boyfriends buy it. And before you know it there’s a Twitter campaign against your company and ... oh lord.

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