Kevin Valine

August 14, 2014

Kevin Valine: Grand Prix ticket sales topped 8,000

The final numbers are in: 8,035 tickets were sold for the Modesto Grand Prix, which featured about 260 superkart drivers racing on downtown streets Aug. 2-3. City officials have said they hoped to sell 7,500 to 10,000 tickets for the first-time event.

Modesto News

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The final numbers are in: 8,035 tickets were sold for the Modesto Grand Prix, which featured about 260 superkart drivers racing on downtown streets Aug. 2-3.

City officials have said they hoped to sell 7,500 to 10,000 tickets for the first-time event.

Some 3,251 tickets were sold in advance at $10 each, and 4,784 tickets were sold at the event at $15 each, according to Andy Johnson, fund development specialist in the Parks, Recreation and Neighborhoods Department. He said tickets sales brought in $104,270 in revenue for Modesto.

Sales at the gate for the weekend race appeared to drop off after a strong start. Acting Parks, Recreation and Neighborhoods Director Mary Otten has said about 3,000 tickets were sold Aug. 2 and about 1,700 on Aug. 3.

The number of people who attended the grand prix was greater than the ticket sales. That’s because children 10 and younger attended for free, and Modesto handed out 1,500 tickets to radio stations and other media outlets, which gave out the tickets to promote the race.

Otten has estimated the number of spectators at 10,000 to 12,000 people.

City officials expect to have a final accounting for the grand prix soon. Modesto partnered with Southern California-based promoter Superkarts USA to put on the event. The city’s costs and responsibilities included setting up and tearing down the track, providing security and promoting the race.

City officials have estimated Modesto’s costs at nearly $290,000, but said they are waiting for all of the bills to come in before they can accurately calculate the cost of the grand prix.

Johnson said in addition to the ticket sales, Modesto raised about $235,000 in cash donations to cover its costs and will receive a portion of the sales from the grand prix’s vendor booths, which sold food, beverages and other goods. He has said he expects the city to at least break even.

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