The city says about 7,200 people bought tickets for the Modesto Grand Prix, and it expects that number to be higher once it has the final figures in a few days.
City officials predicted ticket sales of 7,500 to 10,000 for the city’s first grand prix, which featured about 260 SuperKarts racing along downtown streets over the weekend.
The city expects to receive ticket sales results by the end of the week from the Chamber of Commerce, Modesto Convention & Visitors Bureau and Boyett Petroleum, which sold tickets in advance of the event on behalf of the city.
Parks, Recreation and Neighborhoods Acting Director Mary Otten said the city also gave 1,500 tickets to radio stations and other media outlets, which gave out the tickets as part of promoting the race.
She estimates 10,000 to 12,000 people attended the grand prix, which she said was a good turnout for the first-year event.
Otten said the city should know in a couple of weeks whether the city brought in enough revenue to cover its costs. Modesto partnered with Southern California-based SuperKarts USA on the event. The city’s responsibilities included setting up and breaking down the course and security.
Modesto officials have estimated the city’s expenses at nearly $290,000, but Otten said the city won’t know its actual costs for a couple of weeks. She said the city has raised about $230,000 in donations toward its expenses and earned about $95,000 from ticket sales. The city also will receive revenue from fees paid by vendors and from some of the beer, water and soda sales.