Though not yet completed, the 2013-14 season at the Gallo Center for the Arts will close the books as the most successful in its seven-year history.
“It’s our best season ever,” Chief Executive Officer Lynn Dickerson confirmed.
As of late last week, the percentage of house sold for the season was 74.2; last year at the same time, that number was 64.8 percent, she said. “Every percent sold translates into $42,000 to the bottom line, so it’s been a very, very good season.”
“We will definitely end up in the black and have some money for our reserves and our debt payment,” Dickerson added. The center has been in the black on its financial sheets since its 2009-10 season.
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By the time the current season ends in June, there will have been 45 sold-out shows, including two still to come – Il Volo on June 5 and The Piano Guys on June 28.
“I just think we really hit the sweet spot in programming this year. We had some big names – John Legend, Jason Mraz, Rob Thomas, Itzhak Perlman – I mean, those were like super home runs,” Dickerson said.
Those big names increased the Gallo Center’s cachet, not only among performers but also among audiences.
“It’s like we’ve gone to a new level,” she said, “... in terms of reputation and attracting from a wider geographic area, a younger demographic, all sorts of things.
“The thing I’m really proud of is that it’s been such a great year with such diversity. Of these 45 shows we’ve sold out, they’re all over the place in terms of genre and demographics – it’s not like it’s the same folks coming to all 45 of those shows.”