Biz Beat

Latest news from the Modesto-area business scene

Business Beat: All charged up over batteries and bulbs in Modesto, Turlock

03/01/2014 5:34 PM

03/01/2014 5:35 PM

Jerry Stokes started as a customer of Batteries Plus Bulbs. Now, he owns two franchises.

“I needed to get a battery for my daughter’s car,” said Stokes, a Modesto native. He went into a Batteries Plus Bulbs store at a good time. “I was looking for a business opportunity, and I thought, ‘I could do this.’ ”

He opened a store on McHenry Avenue in Modesto two years ago and recently followed up with a franchise in Turlock, which opened two weeks ago on Monte Vista Avenue.

The stores offer more than 45,000 types of light bulbs and batteries, the latter for everything from cellphones to home alarm systems. On the slight chance they don’t have it, they can order it, Stokes said.

It’s a niche market, but a niche everyone has. Stokes supplied an interesting fact: On average, each household has 28 battery-operated devices and 61 sockets.

The stores also offer free battery testing, so you can check to make sure it’s the battery – not the device – that isn’t working.

“It’s a service we provide,” Stokes said, reasoning, “We may lose a sale but we gain a customer.”

The Modesto store is at 3000 McHenry Ave., (209) 529-0600. The Turlock store is at 3204 W. Monte Vista Ave., (209) 632-0600. Both stores are open daily.

Elsewhere around the Business Beat

Discount stores are definitely having a moment, as they say, and there’s a new one in Ceres. On Saturday, dd’s Discounts opened at 1640 E. Hatch Road. According to a news release, the store offers “a wide assortment of current fashions, typically offered in moderate department and discount stores, but at everyday savings of 20 to 70 percent. Merchandise includes great spring styles, name brand apparel, accessories and footwear for the entire family, as well as home fashions.”

The store is open Mondays through Saturdays from 9:30 a.m. to 9:30 p.m and Sundays from 10 a.m. to 8:30 p.m. Call (209) 538-1063.

Covenant Village of Turlock recently underwent a $1 million renovation of its 52-room Sequoia assisted living residence. “Our architects and designers collaborated to create areas where people can visit, talk, socialize and participate – all the elements that build community while emphasizing wellness and quality of life,” Covenant Village Executive Director Robert Howell said in a news release.

For more information on Covenant Village of Turlock, call (209) 632-9976 or go online to

And finally, Tuesday, of course, is Mardi Gras. Fat Tuesday. And, nearly as important, National Pancake Day. For the ninth year, area IHOP restaurants will join their brethren nationwide in offering a free short stack of buttermilk pancakes. In return, the restaurant is taking donations for Children’s Miracle Network Hospitals programs. The chain hopes to bring in $3 million.

Stop by your local IHOP – there are locations in Modesto and Turlock – from 7 a.m. to 10 p.m. Tuesday.

About This Blog

The Bee's Patty Guerra covers items of note from breaking news and business. @pattyguerra

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