A new McQ in town
With the exit of the Isaac Mizrahi line, Target calls on Britain's Alexander McQueen
03/21/2009 6:38 PM
03/21/2009 6:42 PM
It's been more than a year since designer Isaac Mizrahi opted to part ways with Target after a five-year collaboration with the discount retailer that, according to some reports, netted as much as $300 million a year in sales.
Mizrahi is now with Liz Claiborne.
But Target isn't missing a beat in its efforts to recruit more designers to its stores. It's even tapping into Olympic snowboarders like Shaun White for a line of clothing.
The GO International collections have been a huge success.
Recently, Thakoon Panichgul was — if the numbers are accurate — the 13th designer to present one of these lines.
Now, Target has launched Designer Collaborations, which is a partnership between the retailer and well-established designers.
The idea is that the designer will draw his or her inspiration from a collaborative partner, a muse or perhaps a creative focus.
The first designer is none other than London-born Alexander McQueen, whose McQ collection hit stores recently. The inspiration? British rock band The Duke Spirit, in particular lead singer Leila Moss.
The McQ collection is a mix of feminine and edgy fabrics. For example, there's a sateen strapless pleat dress with mermaids, dice and anchors paired with a studded belt.
The line ranges in price from $19.99 to $129.99 and includes seasonal staples such as skinny jeans, cuffed shorts, trench coats and many tops. It's available through April 14. An exclusive compilation Duke Spirit CD is available at stores and online at www.target.com.
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