E&J Gallo Winery recently released the results of its 2015 Gallo Consumer Wine Trends Survey. It surveyed 1,000 wine consumers between the ages of 21 and 64 and the results are very interesting.
When asked which Wine Tribe wine drinkers identified with, 35 percent said Wine Adventurer, 25 percent claimed Wine Novice, 20 percent checked Wine Traditionalist and 11 percent were Wine Brand Loyalists. A few were willing to call themselves Wine Snobs (3 percent) and the same percent said they were Wine Imposters.
What the heck is a wine imposter?
I’m mostly the adventure type, with a dash of tradition and a touch of brand loyalty. How about you? What tribe do you belong to?
The results also revealed the fears of wine novices, such as mispronouncing a wine’s name or being judged by wine choices. It includes info on millennials, wine packaging and all kinds of winey stuff. Look for it at www.gallowinetrends.com. If you are a regular Wine Line reader, remember, drink what you like at a price you can afford and enjoy it. It’s that simple.
Goodbye to $10 wines?
The good news is the economy has turned for the better. The bad news is the wine elite has been on a campaign to get the consumer to move up to $15 wines and leave those “inferior” $10 wines behind.
Wine writers and pinkie-waving wine-snob sommeliers seem to be out of touch with reality. According to Wines and Vines, the total U.S. wine sales in the past 12 months reached $37.8 billion and topped more than $2.5 billion in January alone.
Of the top 20 wine brands, 19 are $10 or less. Barefoot ($5.99) is No. 1 with $656 million in sales, followed by Sutter Home and Woodbridge.
As a brand loyalist, I’m pleased to see some of my favorites such as Chateau Ste. Michelle, Cupcake, Bogle, 14 Hands and Menage a Trois are still on the list. All have great QPRs (quality to price ratios) and for me, $10 is a fair price for a decent daily wine.
Let’s keep it that way.
What’s on our table
I’m a big fan of Pine Ridge’s blend of chenin blanc and viognier. I also like Vina Robles’ White 4. It’s a blend of vermentino, verdelho, sauvignon blanc and viognier.
White 4 has aromas of peaches and mangos, a medium mouthfeel and a long crisp finish. The SRP is $16 but it is sale-priced for around $12. It’s great with seafood, especially fish tacos.