The next generation of a Modesto institution is back.
Rotten Ron's restaurant opened last week in the site of the old Good Dog restaurant on J Street.
Brother-and-sister owners Greg Bailey and Heather Love have deep restaurant roots in the Central Valley. Their father, Ron Bailey, owned Howdy's Hot Dogs downtown through much of the 1980s.
Their new hamburger and hot dog joint is named after their late father, who passed away in 2004, and a restaurant by the same name he used to have in Manteca in the 1990s.
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A caricature of him is the logo for the new Rotten Ron's at 1017 J St.
The siblings grew up in restaurants, and both have a culinary background.
Love went to culinary school, and her brother worked in restaurants in Oregon. Together they decided to open the place as an homage to their dad and a place for Modestans to get a quick bite.
Rotten Ron's serves hamburgers, hot dogs, sandwiches, salads, fries and chili. The latter uses a similar recipe to Howdy's famous chili.
"It's pretty close to the original," Love said.
The 900-square-foot space includes a small dining area. The walls are adorned with memorabilia from the senior Bailey's other restaurants including the old Howdy's sign, T-shirts and photos.
"Everyone who has been coming in says, 'Oh, you're Howdy's daughter?' City Council members have come in and said 'We ate there every single day,' " Love said.
Rotten Ron's is open for lunch from 11 a.m. to 3 p.m. Monday to Friday.
Love said they plan to expand their hours in the summer and will be open on weekends for special events. Call 527-1260.
Elsewhere around the Business Beat:
The chef of the longtime Modesto favorite Fajardo's is back with a restaurant of his own.
Husband-and-wife team Francisco and Blanca Chavez opened the new El Camino Real Mexican Restaurant in the site of the former Paradise Pizza at Standiford Avenue and Prescott Road in Modesto.
Both are 10-year-veterans of Fajardo's; Francisco was the chef and Blanca was a waitress. When it closed in August 2008, they looked for other work but then decided to try opening their own place.
El Camino Real, 2020 Standiford Ave., Suite J-8, serves a wide assortment of Mexican favorites such as fajitas, chimichangas, seafood and more. They are in the process of getting their beer and wine license.
The restaurant, which seats about 65, is open for lunch and dinner from 11 a.m. to 7 p.m. seven days a week. Call 491-0563 for more information ...
And finally, work off all that food with a trip to Turlock's new Sculpt Fitness.
The personal training studio opened in its new downtown Turlock location at 225 E. Main St. last year. Owner Kevin Martin offers custom workouts and consultations in private and small group settings.
Sculpt has three trainers on staff and has on-site cardio, weight training and other fitness equipment. For details, call 602-4674.
Have an item for Business Beat? Contact Marijke Rowland at The Modesto Bee, P.O. Box 5256, Modesto 95352; 578-2284 or firstname.lastname@example.org.