Applegate Johnston: Business finds success in diversity
12/10/2009 8:26 AM
12/10/2009 8:32 AM
Investment advisors always say that diversity is the key to success and stability in down economies, and it seems that Applegate Johnston has taken this strategy and applied it to the construction industry.
Despite the overall impact on the sector, Applegate Johnston is thriving due its ability to provide a wide variety of services to its clients.
Applegate Johnston started out as an electrical company in 1996. They soon realized that many off the jobs they were subcontracting out were jobs they could provide themselves, and they added a horizontal directional drilling division in 2000, followed by a general construction division in 2003. Applegate Johnston also provides assistance to customer by helping with financing, designing and real estate.
“We provide complete turnkey operations,” says CEO Jim Applegate, “Most companies need a plan; we just need an idea.”
Over the years, the company has also diversified within its own industry. Rather than burrowing into a niche, Applegate Johnston has gone after a variety of markets, including embracing both private and public works projects.
In 2008, the company began focusing on green building. Several employees are LEED Certified, meaning that they can design and build buildings that meet high standards of efficiency. “It’s a great service for our customers,” says Applegate, “We truly believe this is the way of the future.”
Applegate cites the company’s ability to provide clients with multiple services as a big part of their success, especially in recent times.
“Last year was our best year ever,” he explains, “And we’re going to beat it this year.”
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