Two-time Latin Grammy winner Carla Morrison will bring her distinctive sound to Modesto for a show benefiting a new nonprofit group aimed at helping the Central Valley’s Latino community.
The Mexican alt-rock singer picked up two 2012 Latin Grammy Awards, for best alternative music album and best alternative song, for her release “Déjenme Llorar” (Let Me Cry). Her Sept. 27 show at the State Theatre in Modesto will raise funds for the Lograr Community Institute. Opening for her will be Sol Pereyra and Jandro.
The organization was founded this May by Henry Jauregui, the former owner of the Aztlan Bookstore in downtown Modesto. The nonprofit aims to empower Latino families in Modesto, Turlock, Riverbank, Tracy, Manteca, Patterson, Ceres and Salida through improvements in education, health and economic development. The group is sponsored nationally by the New Organizing Institute.
This is the second concert the Lograr Community Institute has sponsored. The first was a show in August featuring bands Candelaria and La Gente, also at the State, which drew around 200 people.
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Jauregui, who left the area to pursue his education, returned a little more than a year ago. He said the concerts are another way to connect with the community and spread the word about the new group.
“I saw a need to bring in more events for some of the younger people,” Jauregui said. “To build community and bring in people through arts and culture.”
Earlier this year, Morrison was nominated for her first mainstream Grammy Award for best Latin rock, urban or alternative album. She has been touring nonstop since, playing to crowds of as many as 30,000 people. Morrison is playing only three shows in California during her current tour. The other stops are in Los Angeles and San Jose.
Morrison’s music has been compared to U.S. alt-rockers Mazzy Star and multiple Latin Grammy and mainstream Grammy winner Julieta Venegas.
“She is a huge musician. This is a wonderful opportunity for this area to bring in alternative Latino music to the area,” Jauregui said. “A lot of times, people have to go to the Bay Area to see that kind of music.”
The group has more cultural events planned. On Nov. 2, it will hold a Day of the Dead celebration at the State Theatre.