Modesto Bee advertising frequency and readership

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Whether you are targeting your message or trying to reach a large group of consumers The Modesto Bee is your best option. On an average weekday, over 60% of the adults in the greater Modesto area read The Modesto Bee - that's 223,138 adults!

The more times your ad appears in the paper, the more often potential customers see it. By advertising in 2 issues of the daily Bee, you reach 67% of total market adults, and by advertising in 3 issues, your reach increases to more than 70%. With each additional insertion you gain exposure.

An ad in 1 issue of The Bee has an average frequency of exposure of 1.0. An ad in 3 issues of The Bee has an average frequency of exposure of greater than 2.5. When you advertise on Sunday, your reach is even greater!

Number of Bee issues in which ad is placed	Perecentage of total market residents reached	Number of individual adults reached	Average frequency of exposure
Daily
1 issue	60%	223,138	1.0
2 issues	67%	249,170	1.9
3 issues	72%	267,765	2.6
4 issues	74%	275,203	3.4
5 issues	76%	282,641	4.2
Sunday Only
1 issue	62%	230,575	1.0
2 issues	72%	267,765	1.7
3 issues	77%	286,360	2.4
4 issues	80%	297,517	3.1
Base: 371,896 adults in Stanislaus and Southern San Joaquin Counties. Source: The Modesto Market Survey, Western Research, 2000