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Customer Service - Advertising

Thursday, Feb. 08, 2007

Strengths of newspaper advertising

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    • Credibility - a high degree of familiarity, acceptance and respect from the community.
    • Reaches a relatively mass audience in a market with a single exposure.
    • Strongest medium in overall penetration of the adult, upscale market.
    • Medium that most adults say has the most believable advertising.
    • People turn to this medium most for local news and advertising information.
    • Short deadlines allow advertisers to respond quickly to business and competitive changes.
    • Has the ability to educate consumers by communicating lengthy, complex or detailed information and descriptions in a single ad.
    • Offers a variety of ad sizes, products and placement to meet advertisers' goals.

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