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February 8, 2007

Modesto Bee readership/demographic study information

With the Bee your advertising message reaches HALF of all the adults in southern San Joaquin and Stanislaus counties!

While knowing the circulation of a newspaper is important, even more important is who is reading. In May 2001, we conducted a readership survey audited by the Audit Bureau of Circulations to verify exactly how many readers we have and what they look like in terms of age, gender, occupation, income etc. Below is a detailed demographic profile of Modesto Bee daily and Sunday readers.

Download The Modesto Bee's demographic results (the chart below) in PDF format.

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