Whether you are targeting your message or trying to reach a large group of consumers The Modesto Bee is your best option. On an average weekday, over 60% of the adults in the greater Modesto area read The Modesto Bee - that's 223,138 adults!
The more times your ad appears in the paper, the more often potential customers see it. By advertising in 2 issues of the daily Bee, you reach 67% of total market adults, and by advertising in 3 issues, your reach increases to more than 70%. With each additional insertion you gain exposure.
An ad in 1 issue of The Bee has an average frequency of exposure of 1.0. An ad in 3 issues of The Bee has an average frequency of exposure of greater than 2.5. When you advertise on Sunday, your reach is even greater!