Located in the heart of the California's Central Valley, The Modesto Bee serves Stanislaus County as its primary market and the five surrounding counties as secondary markets. Fragmentation of both cable and radio combined with our daily readership of more than 216,000 adults and Sunday readership of 279,500 adults makes The Bee the dominant media in the market.
The chart below provides a breakdown of our circulation by zip code and advertising zone. This is useful when targeting inserts to a specific area or just to find out how many papers go to an area you might be interested. For a detailed look at our advertising zones see the Advertising Zone Map in the Map section of this media kit.