Business Beat: From humble beginnings, a thriving operation in Modesto

pguerra@modbee.comDecember 14, 2013 

— Adam Soares started his business 13 years ago, working out of a van as he repaired vinyl and leather seats in cars and restaurants.

He kept learning on the job and expanding his services. When he couldn’t repair a seat, he would work with an upholsterer to reupholster it. “And then it became, ‘Can you make a booth for this restaurant?’ and ‘What do you think of this color on this wall?’ 

Now he owns CG Customs & Color Glo Upholstery. The business does interior design and building work for restaurants, homes and businesses. And cars. “We have a vehicle on the front of Hot Rod magazine,” Soares said.

Since moving his business from Manteca to Bangs Avenue in Modesto last year, Soares has been kept busy working on a variety of new restaurants that have opened up recently: Rivets, Mike’s Grillhouse and the second Uno Chicago Grill.

“We are real diverse,” he said.

The response has been positive – Facebook reviews of the restaurants laud their atmosphere and look, as well as their food.

Soares said the key to business survival during the Great Recession was continually expanding the services he offers.

“I’ve always looked outside the box,” he said. “If you can do one thing in the design element, you can do more.”

He said it’s also important to be fearless: “I just was never afraid to try things new. We will keep going until (the clients) are happy.”

Contact CG Customs at (209) 527-7184 or

Elsewhere around the Business Beat

Vintage Faire Mall has introduced a new mobile app, available at the iOS App store and soon at the Google Play store.

According to a news release, the app will allow customers to conduct searches for products, get store-to-store directions and even make reservations at the mall’s restaurants. A voice-activated virtual concierge will help search for stores, sales, restrooms and products.

“More and more, people shop with smartphones in hand, and there’s no better way to deliver convenience and up-to-the-moment information than a great mobile app – especially during the busy holiday season,” mall marketing manager Annie Amies said in the release.

And finally, speaking of the holiday season, thank you to the readers who have mentioned that they appreciate our Stocking Stuffers feature. We started this a few years back to highlight low-cost gift ideas available at local merchants, and after taking last year off, brought it back this year.

Obviously, it’s good publicity for the store owners, but what I really like is hearing from readers who have gotten ideas from reading the feature, and who offer suggestions of their own. Selfishly, I will say I have found several gifts this way over the years. That’s true again this time around – there’s one Stocking Stuffer that’s just perfect for my mom. Can’t say what it is, as she reads this column, but I’ll bet it’s going to be a big hit come Christmas.

Have an item for Business Beat? Breaking News Editor Patty Guerra can be reached at or (209) 578-2343. Follow her on Twitter @PattyGuerra.

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