Turlock eyes tourism boost with video release

mrowland@modbee.comMay 4, 2013 

  • ABOUT THE REPORTER
    alternate textMarijke Rowland
    Title: Arts & Entertainment Writer
    Coverage areas: Fine arts, pop culture and other entertainment throughout the Central Valley and foothills.
    Bio: Marijke Rowland has been a reporter at The Bee for 15 years. She grew up in the Midwest and has a degree in journalism from Indiana University. She has covered several beats at The Bee from education to entertainment to employment.
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TURLOCK — Turlock is stepping up its tourism game with the release of a video showcasing its facilities.

Last year, the city saw a $1 million bump in tourism revenue, mostly from an increase in hotel occupancy. To help capitalize on those gains, the Turlock Chamber of Commerce Convention & Visitors Bureau released a five-minute promotional video about its conference and meeting capabilities.

The short video, which will be marketed to in-town and out-of-town companies, gives a snapshot of many of the city's venues, from the Stanislaus County Fairground to the Carnegie Arts Center.

Convention & Visitors Bureau Director Desa Cammack said creating the promotional video, which will be distributed online and on DVD, was one of the bureau's goals for 2012. It first was presented to the City Council in March.

Last week, it was posted to YouTube for public viewing.

"Now that we have the DVD and created this vehicle of information, we're trying to move forward and promote Turlock to business travelers," Cammack said. "We're a great place for meetings and conferences — we have all the amenities you could need."

Turlock production company The Creation Lab put together the video, which highlights the town's central location and proximity to attractions including San Francisco and Yosemite. Most of the footage was shot over a three-month period last year.

The project also touts Turlock's ability to hold events for 10 to 10,000 people, as well as its more than 190 restaurants and night spots.

Cammack said the city saw an increase in its midweek travelers last year. The area already has strong weekend leisure travel thanks to California State University, Stanislaus, and Pedretti Park.

The city saw a 19.5 percent increase in lodging revenue in 2012 and its hotel occupancy rate hit 70.7 percent. The city's transient- occupancy tax revenue has grown every year since 2005.

Bee staff writer Marijke Rowland can be reached at mrowland@modbee.com or (209) 578-2284. Follow her on www.twitter.com/turlocknow.

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