MASUMOTO: A 425-mile-long yard sale

Let's celebrate — and sell — valley culture along Hwy. 99

masmasumoto@gmail.comApril 27, 2013 

Hwy 99 Yard Sale

Illustration by SW Parra. For a David Mas Masumoto essay Highway 99 Yard Sale Trail. Scheduled to publish 04/28/2013

SW PARRA/SWPARRA@FRESNOBEE.COM

Imagine a caravan of buyers, many from out of the area, flocking to our San Joaquin Valley for Americana gold. Imagine thousands of yard sales and swap meets flourishing for a week along Highway 99 as it winds through the heart of our state. Imagine a valleywide festival, celebrating who we are, sharing (and profiting) from our junk. Welcome to my dream of the "Great Highway 99 Yard Sale Trail."

A river of asphalt connects the small towns of our valley. Millions of people travel it, often passing through our communities and trying not to stop. I want to give them an excuse to take an exit into another world and celebrate real people.

Highway 99 stretches from Bakersfield to Red Bluff, about a 425-mile journey that wanders through farm lands, rural communities and a few large cities of California's Central Valley. But it's the exits and small towns that can provide hidden gems. Along this artery, every community can host a site for their local vendors. Combined with weekend festivals, they could celebrate local foods and down-home cooking, and attract thousands who come in search of discovering that diamond in the rough.

Models already exist. One of the largest is the 127 Corridor Sale, billed as the "World's Longest Yard Sale." It is held every August along the Highway 127 corridor, stretching from Michigan to Alabama for 690 miles. Thousands clean out their closets and barns and set up operations in their front yards along the roadside.

Michigan has its own U.S. 12 Heritage Trail dubbed "The Longest Garage Sale." Every May, Tennessee celebrates its TN52 Tourist Trail, running along the Tennessee-Kentucky border. For three days, 800 vendors set up shop.

Our Highway 99 links the cultural geography of the Central Valley. From the 1930's, families first entered our lands along this road. Some portions, at times called Golden State or Business 99, retain the original character. Drivers can recognize the old motels and gas stations, the shady trees where overheated cars parked or roadside stops when families stopped to picnic. Giant Orange stands once dotted the landscape. Highway 99 remains the valley's main street, and it's time to reacquaint ourselves with a shared past.

For a few days, this thoroughfare can return to glory days and slower rhythms. A yard sale festival is not about speed but moseying along, branching out to explore the little towns and side streets, following homemade sales signs.

A culture of inclusion is celebrated, we introduce ourselves to each other and attract others by being who we are: working class and everyday people with authentic collectibles (and some junk). Some will be embarrassed by our flea market image; but we aren't San Francisco or Los Angeles and we shouldn't try to be. Our own gold survives here, found in the stuff we have and the people who keep it.

Stories shine during this treasure hunt. The origins of objects and how they were once used provide authenticity. Sharing the backstory connects the object with the human drama of life. The journey of a piece of furniture, the meaning of an old, discarded toy, the hands that once touched a kitchen tool, the harvests embedded in a rusting piece of farm equipment, all of these can elevate a simple object to something of significance. Collectibles acquire special value with story.

Yard sale deal making will be recast as an extreme sport. Hunters passionate for bargains will be matched against expert sellers. We will return to an era of face- to-face exchanges; no online shopping or auctions. The joy of the hunt and the shopping experience will be renewed because of the human dimension and the bartering is that both art and science.

Reality TV already understands this with their antique and swap meet shows. One program called "American Pickers" examines the antique business of searching in rural and backwoods areas for hidden gems. In "Flea Market Flip," contestants search for bargains to flip; they buy cheap, then clean up or repair and sell for profit. We already have these gems. Let's share these secrets as we build social and economic capital and welcome visitors traversing the back roads in search of hidden fortunes (which may be the people themselves).

Community events with local music and arts will add flavor. The valley's folk arts have yet to establish an identity. Other regions, such as the North Carolina Arts Trail, honor local musicians, artists, writers and their crafts.

This can quickly evolve into a local and regional food adventure with our ethnic diversity celebrated in food wagons, small coffee shops and restaurants. Depending on the time of the year, local farm produce can share tables with antiques.

Elected officials and chambers of commerce will have to buy into our Highway 99 legacy. City and county governments will need to coordinate activities with tourism bureaus and existing vendors. Cooperation will be required as we promote a regional identity and support alternative economic development.

A Highway 99 yard sale trail can provide us with an opportunity of self discovery. We have something of interest, legitimized by outsiders. We remain gems in the rough as our junk becomes treasures. We offer a different world here, a good culture shock for California. And we can make a little money, too.

Masumoto of Del Rey, an award-winning author and organic farmer, writes about the San Joaquin Valley and its people. Email: masmasumoto@gmail.com.

THE FRESNO BEE

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