Biz Beat: Take a hike ... to new Jaunt in Modesto

pguerra@modbee.comApril 20, 2013 

    alternate text Patty Guerra
    Title: Breaking news editor
    Coverage areas: Breaking news, business
    Bio: Patty Guerra has been an editor and reporter at The Modesto Bee for 13 years. She has a journalism degree from Fresno State and previously worked at the Turlock Journal and Merced Sun-Star.
    Recent stories written by Patty
    On Twitter: @pattyguerra

— Going for a jaunt? A new business by that name would like to add some adventure to your walk.

Jaunt Adventure Gear, an outdoor specialty shop that occupies the space on 10th Street that formerly housed Greens Market, opened last week and plans a big celebration Saturday to announce its presence.

Owner Jeff Cipriano has been an avid outdoors enthusiast since he and his brother bought kayaks several years ago.

What wasn't so great was getting ready.

"I'm always going to Stockton to go to REI to buy my supplies," he said. "There was no place in Modesto that had quite what we needed."

The locale has some good hiking vibes — it formerly housed a store selling clothes by local hiking legend Royal Robbins, now Cipriano's landlord. Cipriano said he stocks items to serve everyone from the seasoned backpacker to the new day hiker.

His wife, Nicole, has put together a hiking group — Jaunt With Us — that plans trips ranging from strenuous treks to more kid-friendly excursions.

Cipriano said he is hopeful that the business will serve a need.

"We have 600,000 people (in Stanislaus County) and no specialty outdoors store," he said.

My thanks to Bee copy editor Nancy Sohl, who happened upon Jaunt and told me about it.

Jaunt Adventure Gear is at 1508 10th St., Modesto. It's open from 10 a.m. to 6 p.m. Tuesday through Thursday, 9 a.m. to 7 p.m. Friday and Saturday, and 11 a.m. to 5 p.m. Sunday. Call (209) 338-4094 or look for the company's page on Facebook.

Elsewhere around the Business Beat:

My friend and former boss Mark Vasché still is providing great news tips. He pointed out that the new Goodwill store on McHenry Avenue is open, and the former location across the street, at 2500 McHenry, is turning into another secondhand store — Good Samaritan Thrift.

Another grand opening is scheduled next weekend, with Oakdale Automotive Tire & Repair resuming business after a hiatus. The event is scheduled from 11 a.m. to 3 p.m. Saturday at 811 S. Yosemite Ave., Oakdale. Call (209) 847-9111.

And finally, Texas Roadhouse has opened in Modesto. The Louisville, Ky.-based chain restaurant started serving customers last month at the site of the former Hungry Hunter, 3037 Sisk Road. Prior to opening, Texas Roadhouse held two pre-opening events that raised $6,245 for Haven's Women Center.

Have an item for Business Beat? Contact Patty Guerra at The Modesto Bee, P.O. Box 5256, Modesto 95352; (209) 578-2343; or

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