Current annual salary of Wayne LaPierre, CEO of the tax-exempt 501(c)(4) National Rifle Association, is $895,897. This money comes, in large part, from people who subscribe to LaPierre's drum-beat warning: Never mind the military assault weapon you don't own, the government's real aim is to confiscate the deer rifle you inherited from your grandfather and the home-defense pistol you gave to your wife as a Valentine's present.
Obviously, the more folks that LaPierre can stir up with the NRA's frightful vision of an "unarmed" America at the mercy of evil public and private forces, the more NRA membership and, consequently, revenue will increase.
LaPierre's good work will no doubt convince him to give himself a raise, say $104,103 to make it an even million.

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