Lifelong learner John Rooney took an online course along with several thousand others under the auspices of a major university (www.lasalle.edu/grad). The course focused on effective use of the Internet. The man who taught it was so good that Rooney thought him a university faculty member.
At the end of the course, Rooney says, the instructor identified himself as a senior who was graduating and looking for a job.
Rooney would have hired him if there had been an opening on his faculty. The man knew his stuff, seemed articulate and could speak to groups of people, albeit online. Rooney was sure several offers flowed the instructors way.
It was very well done, Rooney comments. I thought it was a great job-hunting approach. Indeed.
The senior placed himself in his element to communicate his expertise. He also made sure his audience was targeted and large enough to increase his chance at being recruited. The fact that his course went through a major university was likely to draw attendees who valued quality. He also demonstrated that he was imaginative and creative, yet practical.
What can you do to convey professionalism, expertise and creativity to your target market?