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Monday, Jan. 23, 2012

WorkWise BlogTip: Jazzing up business cards


culp@workwise.net
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Moo.com has a fresh idea you might consider. Paul Lewis reports that companies are jazzing up business cards. Should you throw your imagination into one that, he says, “sums you up as a person?”

“We’re seeing business cards (become) social/personal branding cards,” Lewis continues, “where social network-savvy individuals are including their twitter handles, Facebook accounts, Skype, LinkedIn and so on with their phone and email. This, accompanied by these weird and wonderful titles, makes for a thoroughly modern business card."

Choose a title you’d like to have, with spirit. Do you like to write? Toss copywriter in favor of “copy-cruncher.” Are you digital? Think “digital dynamo.” If you’re angling to be a webmaster, make yourself “web kahuna.” Toss in “master handshaker” if you want to manage a sales team. What about jazzing up titles on your resume? Make yourself laugh.

Whoa! Will you impress employers with lightheartedness even before you get the job? Will you create an image conflict? How about waiting until you’re on the job before handing out a permanent record of your “personal branding” attitude?

Don’t be afraid to be slightly lighthearted and do get the employer’s card. It’s the one that counts.

Dr. Mildred L. Culp welcomes your questions at culp@workwise.net. © 2012 Passage Media.